How Amazon could change health care

Wondering how Amazon could change health care? A post by Mary Jo Condon, MPPA, disputes a Harvard Business Review article that calls for common, agreed upon definitions of “value.”

She asks: Why shouldn’t people define value on their own terms? After all, our circumstances and needs can change, so people ought to be empowered to specify their own value “recipe.”

Value Ratings make her solution possible.

Excerpts from her excellent post:

The Harvard Business Review recently published an article titled, “We Won’t Get Value-Based Health Care Until We Agree on What ‘Value’ Means.”

The title begs a simple question, “Why do we have to agree?”

Why can’t patients and the employers and health plans that foot much of their health care bills make individual and situational determinations of value?

In every other product and service, consumers choose the relative mix of cost, quality and features that define value for them – for that product or service and on that day.

Think about shopping for hotels. You pop online and adjust sliders and filters to the right mix of price, amenities and star ratings for that trip. For me, sometimes I’m more price conscious. Other times, I prioritize location. Every once in a while, I’m just feeling fancy. Data and technology allow me to make informed, personal and situational choices in a matter of seconds.

If you’ve ever wondered how Amazon could change health care, this may be your answer.

You can read her entire post here.

Using real data, we have shown with Value Ratings that different people would favor different medical groups based on their differing personal preferences.

Value Ratings enable people and organizations to acknowledge and assert their unique situational determinations of value. For health care, this might include quality, appropriateness, patient experience, cost, effectiveness, availability, and so on.

Why would we compel different people to use the same, one-size-fits-all “value recipe” before selecting medical groups? Or most anything else, for that matter…